Arts, Media and Communications Career Cluster


The Arts, Media and Communications cluster is all about creativity and human expression. Careers in this cluster typically involve designing, producing, creating, writing, performing, exhibiting, persuading, informing and publishing. Opportunities exist behind the scenes and in front of an audience, as well as producing all types of content for public consumption.

How NIU Gets You There

NIU offers a variety of academic pathways, activities and access to organizations to help you get started on your journey toward a career in art, media and communications. In addition to the majors, you should experiment with your creative expression (e.g., writing, music, thinking, dance, public speaking), develop a portfolio to show to prospective employers, expand your cultural experiences, join professional organizations and related student organizations, and gain practical experience through internships and volunteer opportunities. 

Suggested Activities

Explore Your Skills

Skills needed in this cluster:

  • Abilities: artistic, creative, computer, research, speaking, writing
  • Social: communication, cultural sensitivity, good judgment, interpersonal, leadership, objectiveness, resourcefulness, perceptiveness
  • Personal: concentration, detail oriented, persistence, time-management, working to deadline

Get more information about occupations and skills related to career clusters.


Industries in this career cluster include:

  • Advertising
  • Arts Administration
  • Broadcasting
  • Entertainment
  • Journalism
  • Performing Arts
  • Printing Technology
  • Public and Corporation Relations
  • Publishing
  • Radio/TV/Film/Video Production
  • Social Media
  • Visual Arts
  • Writing and Mass Communication

Related NIU Majors

Learn more about career paths related to this cluster, possible job titles, internships obtained by NIU students and employers who have hired NIU graduates.

  • Art
  • Communication Studies
  • English
  • Foreign Languages
  • Journalism
  • Music
  • Theatre Arts